Britains has been a world-leading toy and model manufacturer for nearly 120 years. This book provides reprints of the annual toy models consumer catalogues issued by Britains in the 1970s. It also contains two indices listing all the items shown in the catalogues, complete with the original UK retail prices. This is a beautifully illustrated, essential guide to the models Britains produced in the 1970s.
Loved by both children and collectors, Britains toys and models are known for their play value and realism. Releasing its first toy soldiers in 1893 using a new hollow casting process Britains has since produced many exciting military and civil models including the popular Home Farm series.
In the 1970s, the annual catalogue contained between 340 and 370 items, including motorcycles, farm vehicles, farm animals, soldiers, guns, garden miniatures, and zoo animals. The decade also saw Britains release over 400 new items, including New Deetail figures, which replaced the Eye Right and Swoppets lines, new metal figures, and the first aircraft for several decades, a helicopter. There was also a big expansion of farm models, including the first combine, for which Britains won the 1978 'Toy of the Year' award.
This new book, by renowned Britains expert David Pullen, covers the models and sets issued by the company during the 1970s. It features reprints of all the annual toy model catalogues issued, reproduced in full colour. Two indexes complement the catalogues, allowing quick access to item names and catalogue numbers, and original recommended retail prices are also included.
About the author
David Pullen was brought up on a large mixed farm in East Anglia, where he spent every opportunity working. On leaving school he went on to study agricultural engineering before embarking on a career that has seen him undertake teaching and research posts in the UK and overseas. Collecting farm models, particularly those produced by Britains, has been a lifelong passion. David has written many articles about farm model collecting for some of the leading model and agricultural magazines. He also wrote A pocket guide to Britains model tractors 1948–1998 and Pocket Guide to Britains Farm Model & Toy Tractors 1998-2008 (Veloce).