Morris Minor

60 years on the road

The Morris Minor, designed by Alec Issigonis, was one of Britain's most popular cars, and 2008 marked 60 years since the first cars rolled off the production lines at Cowley in Oxfordshire. In this celebratory publication, Ray Newell looks in detail at the development of the wide range of models made during a production run that spanned twenty-two years in the UK. Using mainly contemporary materials covering four decades, he transports the reader to an era when the pace of life was much slower and the marketing of vehicles considerably different to the slick advertising of today. Issigonis' sketches of the prototype cars, sales brochures, promotional materials, and rare and unusual photographs make this a fascinating story.

Synopsis


The postwar Morris Minor, designed by Alec Issigonis, was one of the most popular British Cars. 2008 marked 60 years since the first cars rolled off the production lines at Cowley in Oxfordshire. In this celebratory publication Ray Newell looks in detail at the development of the wide range of models produced during a production run that spanned twenty two years in the UK. Using mainly contemporary materials covering four decades, he transports the reader back to an era when the pace of life was much slower and the marketing of the vehicles was considerably different to the slick advertising of today. The worldwide appeal of this trend-setting vehicle is examined in the context of the ‘export or die' mentality that dominated postwar Britain, as are the innovative production methods used to ensure that Morris Motors Ltd lived up to its ‘quality first' reputation. Variations from standard specifications are considered with reference to mechanical uprating, different body styles and the use of period accessories to enhance further the comfort and styling of what was dubbed ‘The World's Supreme Small Car'. Issigonis sketches of the prototype cars, sales brochures, promotional materials, and rare and unusual photographs make this a fascinating book.

About the author


Ray Newell is a recognised authority on the Morris Minor, having written extensively on the subject over a number of years, and a true enthusiast with a wealth of experience in owning, driving and restoring this popular car. He is also the National Secretary of the UK-based Morris Minor Owners Club, a position he has held since 1983. Ray has recently written the Morris Minor Essential Buyer's Guide in the Veloce series, and this new and exciting publication has been compiled to celebrate the landmark achievement of 60 years since the Morris Minor entered production. Using contemporary materials, Ray has drawn on his expansive personal collection − as well as those of fellow enthusiasts − to produce a striking publication which transports readers back to the years when the Morris Minor was in production.

eBook details

eISBN: 978-1-845845-46-9 • eV number: eV4546 • Published: April 2015 • Language: English • Digital edition: First Digital Edition. Base eBook price: £7.49 / $8.99 / €10.99 (vendors may set their own prices, so actual prices may vary).
Stacks Image 278

Original book info

ISBN: 978-1-84584-157-7 • Hardback • 250mm x 250mm • 160 pages • Over 300 photos. • Price subject to change, P&P extra.

Morris Minor

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