The deeply researched biography of the man who was probably the most important individual in the history of the British motorcycle industry. In the words of Triumph's famous sales slogan, Edward Turner designed "The Best Motorcycle in the World". Records details of all the world famous motorcycles designed by Edward Turner.
For the first time the life of the late Edward Turner, one of Britain's most talented motorcycle designers, is revealed in full, so this is much more than just another book about Triumph motorcycles. Although seen by many as an irascible man who ran a very tight ship, it is an inescapable fact that that his was a highly profitable company. His hugely successful sales campaign after World War 2 stunned America s own manufacturers and had long lasting repercussions on their own home market. As Bert Hopwood once said to the Author, Turner was an inventive genius who had the flair for pleasing shapes and an uncanny ability to perceive what the buying public would readily accept, to produce it at the right price. No one will deny the impact made at the annual Motor Cycle Show by his aerial Square Four in 1931, his superbly-styled single cylinder Tiger models in 1936, and his revolutionary Speed Twin that dominated the Show in 1937. Even more was to follow with his post-war Thunderbird and Bonneville twins.
About the author
From 1946 until his death in death in 2009, Jeff Clew was an active motorcyclist in both road and competition events. He retired in 1991 as Editorial Director of the Haynes Publishing Group, and was a regular contributor to Old Bike Mart and, on irregular occasions, to most other motorcycling magazines. He was a member of the Vintage MCC and founder of one of its Sections, as well as a member of the LE Velo Club. A life member of the London Douglas MCC and the Kickstart Club or Torbay, he also had experience of broadcasting on radio and TV.